New Life

Jesus said that he came so that we may have life until the full. What Jesus offers through his death and resurrection is a new life. This new life is the full life that Jesus was talking about. Apparantly, CEO of Gravity Defyer, a new shoe company, Alexander Elnekaveh is making a similar claim.

"Our logo is deliberate. Our customers feel like they are getting the beginning of a new life when they try our shoes. We are not embarrassed by it."

Elnekaveh doesn't use a cross to symbolize the new life his. His symbol is a little more ....well you see.